You can run ads to generate more revenue and leads. You can sell more products and services online. You can bring plenty of traffic to your website. However, it is not that straight forward. There are other things to consider. Previously it was hard to invest in Google Ads formerly know as AdWords, which helps in cost-effective automation, ensuring you focus more time on strategy.
Day by day results from the full optimization of Google ads has proved its worth for online business people. While the idea of investing money on Ads might seem like a daunting task, the results that come in are almost transparent and instantaneous. Which is why it is worth every dime that you spend on it. The following are excellent benefits of using Google ads for your business:
Ads Work Faster Than SEO
The topmost benefit of Google Ads is that it works faster than SEO. Both Google Ads and SEO are search engine marketing strategies to generate more leads and traffic. However, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. The reason why Google ads are quick is that it can focus on multiple keywords simultaneously, can turn off the campaign on or off, and campaign ads that appear on top of the page get immediate visibility.
Increase Brand Awareness
In addition to Google AdWords boosting traffic, conversations, and clicks, it also is an efficient way to tell people about your brand. For you to verify this, Google partnered with Ipsos to run a study across ten verticals right from automobiles to retail. Studies show that search ads lift top-of-mind awareness by an average of 6.6%.
Tackle Competition Better
When you search for something related to your product or service online, and you are not running ads, but your competitors are, it is trouble for you. You will lose business almost instantly. It will help if you keep an eye on your competitors to see how they are promoting their business and what kinds of ads they run. The transparent systems of Google Ads help you do this.
Explore More Using the Ads
There is plenty to explore when you link your Google Ads account with your Google Analytics account. Google Analytics helps you understand how long a visitor stayed on a page, how many pages have been visited, and the bounce rate of your landing page.