Mr. Bigg's provides both rational and emotional benefits to our customers. The overall strategic platform for Mr. Bigg's is focused towards expansion, renovation, service improvement, training, menu innovation and building equity through theme and scheme activities.

Mr Bigg's is represented in major cities all over Nigeria. The distinctive excellence for the Mr. Bigg's restaurant chain is due to our promise.

Our promise to Mr. Bigg's customers is as follows:

Quality - Snacks, meals, ice cream & drinks

Service - That is prompt and efficient

Clean - Hygienic surroundings

Value - For money

Friendly - Courteous and enthusiastic staff

Consistent - Emphasis on putting the customer first

The purpose of the strategy is to position Mr. Bigg's to achieve its mission of offering a world-class QSR experience as well as lead the business in the West African region.