Mr. Bigg's has been able to effectively communicate its core values and brand benefits. The totality of these values is responsible for the positioning the brand has attained in the minds of our customers, of fun, family, convenience, value, hygiene and quality.

Mr. Bigg's will continue to look for opportunities and develop new communication materials that will reflect the brand value and positioning, increase its mind share and further differentiate it from other competitors.

Mr. Bigg's believes in creating relationships which elicit an emotional and rational response, to build favourable feelings towards the brand. A closer relationship with children and families is being fostered through well-designed theme and scheme promotional activities.

Some of our popular promotional activities are:

• The Mr. Bigg's Birthday Bash
• Family Weekend Treat
• Children's Day Celebration
• Valentine's Day Special
• Easter Splash
• Christmas Promotion
• Happy Hour
• Back to School Bonanza
• Yuletide Specials
• Sallah Specials
• Biggs Melodies

Everyday of the year, there will always be something exciting happening at a Mr. Bigg's restaurant.